AMERIGLO® Announces Company Rebrand

AMERIGLO®, the American-made leader in tritium, painted dot, fiber rod, and custom OEM iron sights for the modern hand-gunner, is excited to announce a rebranding of the company, with a new look and newly created product families. But one thing remains the same: in its 20-year history, AMERIGLO has established itself as the personal defense brand for the American people with affordable sights made of the highest quality material and craftsmanship to deliver performance in the toughest environments and most demanding situations.

Night sights are an essential upgrade for personal and home defense firearms, and AMERIGLO has the greatest variety available in the market.  AMERIGLO’s many night sight designs include a variety of options created specifically to perform in the low-light, high-stress environments of personal defense.

“We strive to provide the highest-quality, personal protection technologies for the American people, that’s what drives us at AMERIGLO,” said Rick Callihan, AMERIGLO founder.

To create a more intuitive dealer and consumer experience, AMERIGLO has taken the previous 19 lines of products and distilled them down to 10 families. Each product family is now organized around commonly shared features that “tell a story” and place each sight into a functional category for easier selection of the right sight for the application.

These families are sold in redesigned packaging that feature the new AMERIGLO logo and brand color of yellow to stand out on dealers’ shelves.  The updated packaging clearly denotes the style and compatibility of the sights. One of the currently most popular categories is AMERIGLO's comprehensive line of Optic Compatible sights, which includes heights compatible with all the major pistol-mounted red dot sights. 

As part of this rebranding, AMERIGLO has also updated its website at AMERIGLO.com for ease of navigation by both consumers and dealer sales staff and has produced a new catalog outlining the diverse product offering.